The types of personal data we collect from you include:

• your name;
• mailing address(es);
• telephone number(s);
• email address(es);
• date of birth;
• gender;
• nationality;
• marketing preferences;
• answers you provide to security questions (e.g. mother’s maiden name, pet’s name);
• payment information and transaction details;
• aggregated site statistics data;
• any other information you choose to provide to us, or that we may collect about you through your interactions with our website.

Your personal data is collected when you:

• visit our website with a cookies-enabled browser or if applicable, register a user account with our website;
• request services from us such as subscribing to our newsletter or mailing lists for post or phone updates;
• fill in any forms on our website;
• submit a CV, job application, or any comment, question or feedback to us, or contact or correspond with us in any way; and
• make purchases of goods or services through our website.

Your personal data will be used for the following purposes:

• To facilitate your access to our website or if applicable, the creation of your user account with our website;
• To evaluate your website preferences and for the maintenance of the website;
• To evaluate and manage your online job application (if applicable);
• To send you updates via email, post or telephone where appropriate;
• To answer your queries, respond to your comments and feedback, or provide you with assistance in any other way;
• To facilitate online purchases of goods and services; and

Your personal data may be transferred out of Hong Kong from time to time. Such transfers will be carried out in accordance with the PDPA. Third parties, with the exception of Government bodies and other public agencies, are subject to data protection obligations and may only use your personal data to perform the necessary functions.

• To identify the causes of problems arising at web servers and to resolve these problems;
• To improve the contents of the website;
• To customize the content of the website and our emails to suit your individual interests or purposes and selectively display best-matched pages to you;
• To utilize your browsing history on the website for demographic research; and
• To obtain static data of web visitors and aggregated website visitation statistics which are anonymous in nature. You may reject our use of cookies by configuring your browser to disable the use of cookies. However, you may no longer be able to receive services or personalized features of the website which rely on the use of cookies.

We do not sell or trade your personal data to external parties. However, in order to provide the above services to you, we may share, including transfer out of Hong Kong, your personal data with the following entities:

• Our related entities, including subsidiaries;
• Third-party service providers (such as subcontractors, agents or network operators) who are employed to perform business and administrative functions;
• Third party businesses with whom we collaborate;
• Government bodies; and

We may also disclose or transfer personal data as otherwise permitted or required by law, including for compliance with regulations on anti-money laundering and countering the financing of terrorism. All provision of personal data is voluntary. However, where you choose not provide us with your personal data, this may affect our ability to provide services to you or otherwise affect your use of our website.